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Goodby Silverstein Teams With MJZ Director Rupert Sanders To Take "First Steps" For Credit Karma


Robert Goldrich
Monday, Oct. 29, 2018


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Goodby Silverstein & Partners’ inaugural work for Credit Karma includes this spot titled “First Steps” directed by Rupert Sanders of MJZ.

Narrated by Justin Theroux, this launch commercial takes us back in time, focusing on the ups and the downs that a young couple experiences in order to reach their financial goals. It follows their progress from their initial struggles, to their minor setbacks, and their ultimate triumph as they work together to fix their finances with the help of Credit Karma.


Client Credit Karma Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, executive creative directors; Joshua Hacohen, Dan Triechel, associate creative directors; Tod Puckett, director of broadcast production; Leila Gage, executive producer; Bonnie Wan, director of brand strategy. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial LA Neil Smith, editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX The Mill John Shirley, VFX supervisor/creative director; Lisa Ryan, Matthew Dobrez, Dustin Padgett, 2D artists; Bill Lu, 3D artist; Anastasia Von Rahl, exec producer; Valentina Cokonis, VFX producer; Adam Scott, colorist; Liza Kerlin, telecine producer. Music Butter Music+Sound Aaron Kotler, composer; Annick Mayer, exec producer; Stone Irr, producer. Audio Post Lime Studios Sam Casas, miser; Susie Boyajan, exec producer; Kayla Phungglan, producer. 

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