Tuesday, December 12, 2017
You are here:

Grey NY, Big Block Capture "Perfect Moments" For Canon

By

Robert Goldrich
Tuesday, Aug. 8, 2017

1079 views

Log in or register now!

This Rube Goldberg-esque domino effect of movements triggered by a rolling Canon lens cap yields assorted unique photo opportunities in this digital video--”Perfect Moments”--created by Grey New York and directed by Jonathan Zames of Big Block for Canon.

These perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment.

The goal of the overall campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera--"the right camera"--that can capture the instantaneous moments that happen every day. 

Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.

Credits

Client Canon Agency Grey New York Jeff Stamp, Rob Lenois, deputy chief creative officers; Brad Mancuso, executive creative director; Susan LaScala Wood, group creative director; Chris Hanrahan, associate creative director/copywriter; Mike Lubrano, associate creative director/art director; Mackenzie Keck, art director; Paul Curry, copywriter; Cassie Meyers, Angela Kim, designers; Steve House, strategy director. Executive Production Townhouse Bennett McCarroll, president; James McPherson, director of integrated production; Jennifer Truss, producer; David Steinberg, music producer. Production Big Block Jonathan Zames, director; André Szankowski, DP; Jay Pooley, production designer. Editorial Nomad Jai Shukla, editor. Music/Sound Design Sound Lounge Peter Holcomb. Principal Talent Lauren DeCiccia

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/72728/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/72728/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/72728/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/72728/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Dec. 12, 2017

Accomplished director Michael Apted, past president of the Directors Guild...

Tuesday, Dec. 12, 2017

A welcome disturbance in the Force, Rian Johnson's "The Last Jedi" is, by...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller Get Out captured the most wins from the...

Tuesday, Dec. 12, 2017

CoMPANY Films has signed Cannes Lion-winning director Axel Laubscher for...

Monday, Dec. 11, 2017

The latest TV allocation for year three of California’s Film & TV Tax...

Monday, Dec. 11, 2017

The Academy of Motion Picture Arts and Sciences has announced that 10 live...

Recent SPW Releases

Tuesday, Dec. 12, 2017

Over the course of 235 episodes, Jordan Brady’s RESPECT THE PROCESS has...

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Monday, Dec. 11, 2017

For the fourth consecutive year, WCPMedia Services acted as official...

Monday, Dec. 11, 2017

ominations for the 75th annual Golden Globe Awards were announced this...

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Top