Grey NY, Director Floyd Russ Team On Gillette Spot Telling NFL Star Shaquem Griffin's Inspiring Story
Gillette, an official partner of the NFL, has rolled out a television commercial celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true.
Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and then just rose to the NFL, along with his twin brother and teammate, both Seattle Seahawks.
The commercial entitled “Your Best Never Comes Easy” traces Shaquem Griffin’s life from childhood, how he surmounted all the challenges life brought him and then graduated to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette’s celebration of the bond between all fathers and sons.
Created by Grey New York, the commercial ends with the themelines: “Your Best Never Comes Easy. The Best a Man Can Get . . . Gillette” with Shaquem Griffin in his Seahawks uniform ready for the game.
The “Nothing Comes Easy” spot was directed by Floyd Russ from Tool of North America.
Client Gillette Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Joe Mongognia, executive creative director; Jon Cochran, Brian Pluta, associate creative directors. Production Agency Townhouse James McPherson, chief production officer; Tania Slater, head of production; Katy Hill, VP, executive integrated producer; Dante De Parma, integrated film producer; Kurt Steinke, music producer. Production Tool of North America Floyd Russ, director; Jacob Moller, DP. Editorial Cut+Run NY Stacy Peterson, editor.