Friday, February 22, 2019
You are here:

Grey NY, Director Floyd Russ Team On Gillette Spot Telling NFL Star Shaquem Griffin's Inspiring Story

By

Robert Goldrich
Tuesday, Sep. 11, 2018

2475 views

Log in or register now!

Gillette, an official partner of the NFL, has rolled out a television commercial celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true.

Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child.  Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and then just rose to the NFL, along with his twin brother and teammate, both Seattle Seahawks.

The commercial entitled “Your Best Never Comes Easy” traces Shaquem Griffin’s life from childhood, how he surmounted all the challenges life brought him and then graduated to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette’s celebration of the bond between all fathers and sons.

Created by Grey New York, the commercial ends with the themelines: “Your Best Never Comes Easy.  The Best a Man Can Get . . . Gillette” with Shaquem Griffin in his Seahawks uniform ready for the game.

The “Nothing Comes Easy” spot was directed by Floyd Russ from Tool of North America.

Credits

Client Gillette Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Joe Mongognia, executive creative director; Jon Cochran, Brian Pluta, associate creative directors. Production Agency Townhouse James McPherson, chief production officer; Tania Slater, head of production; Katy Hill, VP, executive integrated producer; Dante De Parma, integrated film producer; Kurt Steinke, music producer. Production Tool of North America Floyd Russ, director; Jacob Moller, DP. Editorial Cut+Run NY Stacy Peterson, editor.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77699/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77699/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77699/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77699/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 22, 2019

Serial Pictures has signed director Arnaud Uyttenhove for North American...

Friday, Feb. 22, 2019

YouTube has plenty of problems to deal with, ranging from advertiser...

Friday, Feb. 22, 2019

L.A.-based production company London Alley , founded by Luga Podesta, has...

Friday, Feb. 22, 2019

Creative production studio Versus has hired K.C. Gulino as sr. business...

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Thursday, Feb. 21, 2019

Amandla Stenberg brought the audience to their feet as she talked of being...

Recent SPW Releases

Friday, Feb. 22, 2019

Full-service creative production studio Versus announced the addition of...

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

Tuesday, Feb. 19, 2019

Winners have been announced for the 21 ST CDGA (Costume Designers Guild...

Tuesday, Feb. 19, 2019

New York Festivals will bring together some of the most technically...

MySHOOT Profiles


Director
Stewart Cohen / SCPictures
Director
Daniel Azarian Photo
Director, Editor

Director

MySHOOT Company Profiles

Top