Grey NY, Director Kim Gehrig Bring New Dimension To Gillette's "The Best A Man Can Get"


Robert Goldrich
Tuesday, Jan. 15, 2019


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On the 30th anniversary of its famous tagline “The Best a Man Can Get,” Gillette is taking a fresh look at what it means to be “the best.”  The company is introducing a marketing campaign and charitable program dedicated to celebrating the stories of men who are making a positive impact and inspiring other in the process. 

The program-leading short film, entitled “We Believe,” was developed by Gillette’s global advertising agency Grey and directed by Kim Gehrig of production company Somesuch. It showcases Gillette’s POV of how we can work together to set the right example for the next generation of men and take positive actions that push back against bullying, sexual harassment and the “boys will be boys” mentality, changing the culture of “toxic masculinity.” 

Additionally, Gillette has committed to donating $1 million per year for the next three years to non-profit organizations executing programs in the U.S. designed to help men of all ages achieve their personal “best,” changing the conversation of modern manhood for generations to come.


Client Procter & Gamble/Gillette Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Joe Mongognia, executive creative director; Asan Aslam, group creative director; Patrick Conlon, creative director. Executive Production Townhouse Katy Hill, VP, executive producer; Rondell Wescott, VP, integrated producer; Kurt Steinke, music producer; Nina Pratt, casting supervision; Alice Lambrides, talent manager. Production Somesuch Kim Gehrig, director; Adam Arkapaw, DP; Nicky Barnes, exec producer; Saul Germaine, line producer. Editorial Cosmo Street Joshua Berger, Tom Lindsay, editors; Anne Lai, head of production; Maura Woodward, exec producer. VFX/Finishing MPC Thiago Porto, VFX supervisor; Mark Gethin, colorist; Alvin Cruz, creative director; Joey Deady, John Shafto, Flame artists; Rob Ufer, 2D lead; Matthew Loranger, exec producer; Meghan Lang, color exec producer; Aiste Akelaityte, VFX producer; Rebecca Boorsma, color producer. Sound Design/Audio Post Heard City Keith Reynaud, sound engineer; Tom Morris, assistant sound engineer; Gloria Pitagorsky, exec producer. Music Future Perfect Music John Connolly, Adam Hochstatter, Ben Pacheco, composers/artists; Victor Magro, arranger; Maxwell Gosling, exec producer. Song: "Reach Out"

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