Grey NY, Director Martin Werner Cook Up A Flavorful Ad For McCormick & Co.


Robert Goldrich
Monday, Mar. 2, 2020


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Martin Werner of RESET Content directed this “It’s Gonna Be Great” spot for McCormick & Company’s herbs, spices and seasonings.

Created by Grey New York, this flavorful ad is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.


Client McCormick & Company Creative Agency Grey New York John Patroulis, chief creative officer; Jeff Anderson, executive creative director; Kevin Gentile, creative director, art director; Mike Abell, creative director, writer; Justine Feron, group strategy director. Digital Agency Grey Midwest Ray Elfers, group creative director; Jessica Cahill, sr. designer; Brett Barnett, copy director; Chris Lutes, AD technology. Executive Production Townhouse James McPherson, chief production officer; Katy Hill, VP, exec producer; MJ Soler, producer; Leland Drake, music producer. Production Company RESET Martin Werner, director; Paul Gilpin, DP; Dave Morrison, managing director; Deannie O’Neil, Jen Beitler, exec producers; JP Colombo, head of production; Matt Maclennan, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, managing director/EP; Julianne Watson, producer; Ashley Tantillo, assistant editor. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer. Sound Design/Mix Sound Lounge Tom Jucarone, sound designer/mixer. Graphics ArtJail Steve Mottershead, creative director; Ross Denner, head of 3D; Tom Cushwa, 3D modeling; Christina Ku, 3D lead/generalist; Ben Elliot, 3D artist; Christoph Schroer, 2D lead; Dayung Jo, compositing; John Skeffington, exec producer; Sue Yee Hubbard, producer. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.

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