Wednesday, November 14, 2018
You are here:

Grey NY, Director Michael Williams, Spokesman J. Ivy "Disrupt Aging" For AARP

By

Robert Goldrich
Monday, Apr. 2, 2018

1779 views

Log in or register now!

Part of a multi-platform campaign for AARP conceived by Grey New York, two commercials--including this one titled “Disrupt Aging”--feature J. Ivy, a renowned performing spoken word artist, poet and author, whose compelling oratory mirrors contemporary society.  In this particular spot, Ivy leads a call to challenge ageist attitudes and stereotypes and join AARP in creating a society in which no one is limited by age. 

The ad ends with the rallying cry, “Let’s Take on Today. And Every Day.  With AARP.  Real Possibilities.”

Michael Williams of Partizan directed both AARP spots.

Credits

Client AARP Agency Grey New York John Patroulis, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative director; Jon Sayegh, group creative director; Vincente Jorge, associate creative director/art director; Trent Davidson, associate creative director/copywriter. Production Agency Townhouse James McPherson, head of integrated production; Jennifer Truss, integrated producer; David Steinberg, music producer. Production Partizan Michael Williams, director; Darren Tiernan, DP. Editorial Nomad Jai Shukla, editor. Music/Sound Design Super Exploder Jody Nazzaro  Principal Talent J. Ivy

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75787/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75787/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75787/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75787/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Nov. 14, 2018

Score one week for NBC in what’s becoming an intriguing battle with CBS...

Tuesday, Nov. 13, 2018

When you think of the wives and girlfriends of criminals and mobsters in...

Tuesday, Nov. 13, 2018

O Positive, home to a filmmaking roster known for comedy, has brought...

Monday, Nov. 12, 2018

Stan Lee, the creative dynamo who revolutionized the comic book and helped...

Monday, Nov. 12, 2018

Tessa Films has added director Amanda Speva to its directorial roster. She...

Monday, Nov. 12, 2018

To Viola Davis, being naked on screen or onstage means more than having...

Recent SPW Releases

Tuesday, Nov. 13, 2018

At this year’s Association of Moving Image Archivists (AMIA) Annual...

Tuesday, Nov. 13, 2018

U.S. digital advertising revenues for the first six months of 2018 soared...

Tuesday, Nov. 13, 2018

Killer Tracks today announces that more than 55,000 premium sound effects...

Tuesday, Nov. 13, 2018

The Motion Picture Sound Editors (MPSE) today announces that it will honor...

Tuesday, Nov. 13, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Monday, Nov. 12, 2018

Grammy Award-winning director Sophie Muller has directed the latest music...

MySHOOT Profiles

docter twins
Director

Director

Director
Cinematographer, Director
Cinematographer, Director

MySHOOT Company Profiles

Top