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Grey NY, Director Michael Williams, Spokesman J. Ivy "Disrupt Aging" For AARP

By

Robert Goldrich
Monday, Apr. 2, 2018

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Part of a multi-platform campaign for AARP conceived by Grey New York, two commercials--including this one titled “Disrupt Aging”--feature J. Ivy, a renowned performing spoken word artist, poet and author, whose compelling oratory mirrors contemporary society.  In this particular spot, Ivy leads a call to challenge ageist attitudes and stereotypes and join AARP in creating a society in which no one is limited by age. 

The ad ends with the rallying cry, “Let’s Take on Today. And Every Day.  With AARP.  Real Possibilities.”

Michael Williams of Partizan directed both AARP spots.

Credits

Client AARP Agency Grey New York John Patroulis, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative director; Jon Sayegh, group creative director; Vincente Jorge, associate creative director/art director; Trent Davidson, associate creative director/copywriter. Production Agency Townhouse James McPherson, head of integrated production; Jennifer Truss, integrated producer; David Steinberg, music producer. Production Partizan Michael Williams, director; Darren Tiernan, DP. Editorial Nomad Jai Shukla, editor. Music/Sound Design Super Exploder Jody Nazzaro  Principal Talent J. Ivy

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