Grey NY, Strange Beast, Bang Music "#SayPubic" For Gillette Venus
By
Robert Goldrich13819 views
Gillette’s Venus is throwing out the outdated, censored, and sometimes downright silly terms for “bikini” or “down there” and encouraging women to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection.
Why #SayPubic? New survey findings out from the brand find that almost half of U.S. women agree it feels more accurate to use anatomical terms, like pubic, but only 18% of US women are actually using them. Women want to reclaim the narrative around the language and description of their bodies. While 54% of US women agree that society has defined what is visually appealing when it comes to women’s pubic grooming, 56% wish there were more accurate descriptions and imagery in society of women grooming this area of their bodies.
To continue the conversation, the brand launched this animation video--directed by Sara Beeley of London studio Strange Beast for Grey New York--on Instagram that chronicles a day in the life of an un-desirable pubic hair, just hoping to be recognized and treated like every other hair on your body, with care and confidence. With The Pube Song--from Bang Music + Audio Post (Timo Elliston, composer) and new product launch (Venus razor, exfoliant, shave gel on serum) on TheVenusPubeSong.com, Venus hopes to start a dialogue around normalizing correct anatomical language, like pubic, in an effort to destigmatize female pubic grooming. Because pubic is not a dirty word, and your pubic hair and skin
Client P&G/Gillette Venus Agency Grey New York John Patroulis, worldwide chief creative officer; Justine Armour, chief creative officer; Javier Bonilla, global executive creative director; Rebecca Flinn, creative director; Lexi Rodriguez, associate creative director, art director; Madeleine DiGangi, copywriter. Production Agency Townhouse Keira Rosenthal, VP, executive integrated producer; Victoria Najmy, associate integrated producer; Kurt Steinke, music producer. Animation & Character Design Strange Beast, London Sacha Beeley, director; Kitty Turley, exec producer; Louise Simpson, producer; George Wheeler, Campbell Hartley, Nely Michenauld, animation; Zohar Dvir, Lydia Reid, Julian Gallese, Maddy Hope, animation assistants; Linus Kraemer, compositor. Finishing Fauna Music/Sound BANG Music + Audio Post, New York Timo Elliston, composer; Paul Vitolins, Nick Cipriano, sound designers; Brian Jones, Alec Setten, exec producers. Audio Post Bang Music + Audio Post Paul Vitolins, Nick Cipriano, mixers.