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Grey NY Takes Us "Pack To School" For UNICEF USA


Robert Goldrich
Thursday, Sep. 21, 2017


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With back to school season in full swing, it’s important to remember that education is necessary for every child in every country. Unfortunately, many families don’t have the money to provide their children with a proper education.  That’s why this UNICEF USA public service message is encouraging those fortunate enough to donate a backpack that is Packed With Potential, filled with everything a child needs in school to remain educated and empowered.

In the campaign video titled “UNICEF Pack to School,” UNICEF ambassador Lucy Liu, along with UNICEF partner Grey New York, brings to light the importance of education for everyone.


Client UNICEF USA Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, creative directors; Maria Barreto, art director; Silvana Medukic, copywriter; Nina Roussarie, producer; David Steinberg, music producer. Production Townhouse Editorial Steve Reglis, Mary Hawkins, Jesus Sepulveda, editors. Music/Sound Design Townhouse/Asche & Spencer. Principal Talent Lucy Liu

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