GSD&M Chair Roy Spence Teams With Matthew McConaughey On Social Distancing PSA For Texas Health Dept.


Robert Goldrich
Tuesday, Mar. 24, 2020


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Texas Governor Greg Abbott released this PSA encouraging Texans to practice social distancing by staying home in order to mitigate the spread of COVID-19. The PSA for the Texas Department of State Health Services was produced, written and directed by Roy Spence, chairman of Austin-based creative agency GSD&M, with Matthew McConaughey providing the voiceover. Spence also served as creative director on the spot.

“These are challenging times, but Texans are always prepared to respond to challenges,” said Governor Abbott. “I am grateful to all our medical professionals who are working on the front lines to limit the spread of COVID-19 and provide care to Texans in need. Now is the time for all us to unite and do our part to protect public health in our communities. That’s why I urge all Texans to practice smart hygiene habits and social distancing—and if you can, just stay home.”

The PSA notes that by staying home, Texans can ultimately help first medical responders get back home to their families.


Client The Texas Department of State Health Services Creative/Production Roy Spence, creative director/writer/director; Spencer Gilliam, producer/editor. Color Joe Malina, colorist. Audio TBD Post Dusty Albertz, sound mixer. Music Paul Wright, composer (courtesy of 360 MusicWorx)

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