Monday, January 21, 2019
You are here:

GSD&M Gets Neighborly With Jewish Federation of Pittsburgh, Fred Rogers To Create Uplifting Response To Tragedy


Robert Goldrich
Friday, Jan. 11, 2019


Log in or register now!

The new year is always a time for reflection, and creative partners Alex DiBucci and Kate Griffiths of GSD&M in Austin, Texas, took that to heart in this 60-second spot created in partnership with the Jewish Federation of Greater Pittsburgh and Fred Rogers Productions.

DiBucci, a Pittsburgh-born writer, was moved by the shooting at the Tree of Life Synagogue in Squirrel Hill in October 2018 to create this PSA spotlighting the city’s hopeful response to the tragedy, with words of encouragement from Squirrel Hill’s very own, Mister Rogers. In a country where shootings have become commonplace, Pittsburgh coped with the devastation in a truly unique way; by coming together--regardless of race, religion or political affiliation--to support its neighbors. 

Although now Austinites, DiBucci and Griffiths felt the community of Pittsburgh, the “city of neighborhoods,” from afar, and hope this PSA--consisting largely of archival footage and photos--serves as a reminder of what it means to be a good neighbor. 


Client Jewish Federation of Greater Pittsburgh Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Kate Griffiths, sr. art director; Alex DiBucci, sr. writer; Jack Epsteen, executive producer; Dylan Heimbrock, Lee Nichnowitz, producer. Production Fred Rogers Productions Editorial Jacob Stern, editor.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 21, 2019

For documentary filmmakers, there's no place like the Sundance Film...

Sunday, Jan. 20, 2019

M. Night Shyamalan scored his fifth No. 1 movie as the director's "Glass...

Sunday, Jan. 20, 2019

Green Book (Universal Pictures) won the Producers Guild’s coveted Darryl F...

Friday, Jan. 18, 2019

Director Vicky Jewson was looking for women with dangerous jobs to get...

Friday, Jan. 18, 2019

The Visual Effects Society (VES) has named Chris Meledandri, acclaimed...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 66th...

Recent SPW Releases

Friday, Jan. 18, 2019

JAMM Bridges the Worlds of Gaming & Film with Cinematic PLAYERUNKNOWN’...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Friday, Jan. 18, 2019

“Why Bother?” That’s the question Director Tim Damon recently got to...

Friday, Jan. 18, 2019

Promising 2019 as the most disruptive and transformative year in the...

Thursday, Jan. 17, 2019

As entertainment industry luminaries prepare to swarm Park City for the...

MySHOOT Profiles

Andy Richter
Director, Producer
Daniel Azarian Photo
Director, Editor

MySHOOT Company Profiles