Guy Shelmerdine Directs Sir Elton John, Lil Nas X On A Fun Ride For Uber Eats, Special Group


Robert Goldrich
Thursday, Sep. 9, 2021


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The latest installment of Uber Eats’ “Tonight I’ll Be Eating” campaign from agency Special Group features Sir Elton John and Lil Nas X. Directed by Guy Shelmerdine of SMUGGLER, this :30 entitled “Rides” finds John on a mechanical rocket ship and Lil Nas X perched on a grocery store pony ride as they share their Uber Eats’ orders. John tries to borrow some change for his stalled ride but Lil Nas X can’t believe that the superstar has no coin on him. 

The campaign continues a series of celebrity mash-ups presented by Uber Eats and Special Group. The Star Wars vs. Star Trek showdown featured Sir Patrick Stewart and Mark Hamill meeting for the first time on Earth. Simone Biles and Jonathan Van Ness shared their orders and a love of gymnastics, while the epic Mike Myers and Dana Carvey Wayne’s World reunion featuring Cardi B was part of this year’s Super Bowl ad lineup.


Client Uber Eats Agency Special Group U.S./Australia William Gelner, founding partner U.S./chief creative officer; Dave Horton, Matthew Woodhams-Roberts, executive creative directors; Brandon Davis, Jon Marshall, creative directors; Alyssa Cavanaugh, Ryan Siepert, associate creative directors; Alex Lumain, associate creative director, design; Janet Shih, strategy director; Esther Perls, head of production Chelsea Larner, sr. producer; Chloe Seitz, producer; Tom Martin, Julian Schreiber, partner, Australia, chief creative officers. Production SMUGGLER Guy Shelmerdine, director; Patrick Milling-Smith, Brian Carmody, co-founders; Allison Kunzman, exec producer; Alex Hughes, head of production; Donald Taylor, producer. Editorial Work Editorial Rich Orrick, Nick Rondeau, editors; Marlo Baird, head of production; Brandee Probasco, exec producer; Evan Cohen, producer. VFX The Mill Color MPC Color Dimitri Zola, colorist; Taylor Pool, color assist; Meghan Lang, exec producer; Phoebe Torsilieri, producer. Audio Eleven Jordan Meltzer, mix/sound design; Marco Tornillo, assistant mixer; Melissa Elston, exec producer.

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