HARIBO Brings Kids' Joy To "Football" Via Quiet Storm

By

Robert Goldrich
Friday, Feb. 9, 2024

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Gummi brand HARIBO is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment celebrating one of America’s favorite pastimes--football. Like its “boardroom” and “library” setting predecessors, the TV advertisement was designed and developed by its creative agency, Quiet Storm.  

“Football” joins the decade-long, global “Kids’ Voices” campaign that brings to life the moments of childlike happiness that HARIBO inspires in every bag. Using the authentic conversations of children as they enjoy HARIBO Goldbears, the ads engage youthful imagination and creativity to show how HARIBO brings out the inner child in all of us. 

In this new spot, two grown-up football players sit on the sidelines touting their love of HARIBO Goldbears in--you guessed it--kids’ voices that’ll make you smile and remember the simple joys of childhood. When one of the players offers a bag of HARIBO Goldbears to his teammate, they pause to enjoy their favorite fruity, chewy, gummi sweets and laugh as they imagine what it would be like to play football with a Goldbear. Both players are enjoying their HARIBO treats so much that they don’t want to go back on the field. 

Quiet Storm executive creative director Trevor Robinson directed “Football.”

Credits

Client HARIBO US Agency Quiet Storm Trevor Robinson, executive creative director, art director; Alex Azis, producer. Production Quiet Storm Trevor Robinson, director; Patrick Ruth, DP. Postproduction Quiet Storm Dave Owen, editor. Sound Design Creative Outpost Dave Robinson, sound designer.

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