Havas London, Director Frederick Paxton Generate Energy In Still of the Night For EDF

Havas London is behind a new campaign for EDF which showcases how the energy giant can help drivers reduce emissions while they sleep--by charging their cars overnight with zero-carbon electricity, all for an economical cost.

In this film directed by Frederick Paxton of Academy Films, we feel the positive energy flowing around the U.K. as EVs charge up on zero-carbon electricity throughout the night. Out of the silence, we hear a hushed choral version of “Busy Doing Nothing,” the Richard M. Sherman tune which soundtracked Havas’ debut work for EDF, as a variety of vehicles up and down the country spark to life as the nation sleeps. We close with a terraced house at dawn; outside which the lights of the car turn off, as the bedroom light switches on and the nation awakes.

Vicki Maguire, chief creative officer at Havas, said, “We enjoyed telling the story of a night-time filled with quiet, purposeful activity--building up to the sound of birdsong as vehicles up and down the country light up, fully charged--their owners doing their bit in helping Britain achieve net zero.”