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Henry Mason Directs "Those Few People" for NESCAFE, Publicis

By

Robert Goldrich
Tuesday, Oct. 10, 2017

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This spot helps to launch a NESCAFE Gold campaign across the European region. The U.K. is the first country in the rollout of the “For the Moments That Matter” campaign, starting with “Those Few People,” a 90-second spot for TV, cinemas and online. 

Created by Publicis London and Publicis Conseil, the ad features a man on stage addressing the thousands of people he’s met in his lifetime: university friends, people from nights out, co-workers and so on--the list is endless. But slowly he pares down the audience to a special few who know him best. They come together to share a cup of coffee as the spot ends with the tagline: “NESCAFE Gold. For the Moments that Matter.”

Directed by Henry Mason via Quad Productions, the commercial was lensed in the Plovdiv Roman theatre in Bulgaria.

Credits

Client NESCAFÉ Gold Blend Agency Publicis Worldwide, London Bruno Bertelli, chief creative officer; Kike Gutierrez, (Publicis Conseil), Nestele global creative director; Dave Monk, executive creative director; Polina Zabrodskay, creative director; Joshua Norbury, sr. copywriter; Josh Cunningham, copywriter; Victoria Lench, art director; Alastair MacLean (Publicis Conseil), head of strategic planning; Nathalie Levincent, producer. Production Quad Productions Henry Mason, director. Editorial Eric Jacquemin, editor. Postproduction Prodigious Fanny Huguet, postproduction manager. Audio Post Prodigious Sounds Music "Stand By Me"

 

Category of ScreenWork: 
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560x349

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640x390

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1280x750

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