Hugo&Dean Write, Direct, Self-Fund "The Greatest Gift" To Promote Adoption


Robert Goldrich
Thursday, Jan. 2, 2020


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The holiday season is a time for family. But for many young kids waiting to be adopted, it’s an especially lonely period. So Hugo&Dean (creatives at 72andSunny New York) wrote, directed and self-funded this personal project--a holiday PSA that, instead of selling materialistic things, sold the greatest gift you can possibly give, family. 

There are currently more than 400,000 in foster care in the U.S. with more than 100,000 waiting to be adopted. Titled “The Greatest Gift,” this PSA aims to raise awareness of them, helping these youngsters to connect with their new families.


Creative Hugo&Dean Production Grease NYC Hugo&Dean, directors; W. Ian Ross, producer; Alexa Carroll, DP; Marc Baill, exec producer; Austin Castelo, Steadicam; Darby Irrgang, 1st AC; Gunnar Nagle, sound mixer; Reide Dervay, gaffer; Emma Penrose, best boy electric; Prannoy Jacob, key grip; Julianna Kuttruff, makeup. Performer Mila Leonardi, actress Editorial Work Theo Mercado, editor. VFX Blacksmith Color Mickey “Blue eyes” Penhanich, colorist. Audio Kevin Hastings, sound engineer

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