Hungry Man's Hank Perlman Directs “Kids” For MassMutual, Grey NY

By

Robert Goldrich
Monday, Aug. 2, 2021

8083 views

Log in or register now!

Parents observe their kids at less than inspired play, wondering which one will make enough money to support them in retirement. That’s the gist of this humorous spot for Massachusetts Mutual Life Insurance Company (MassMutual) that’s based on the real insight that 55% of parents expect their children to provide them with financial assistance during retirement years.

The parents in this ad even wonder out loud if one of their kids will be successful enough to support them. And if not, maybe they should have another child.

Titled “Kids,” the commercial is part of an “Uncomfortable Truths” campaign from Grey New York. The package of spots, including “Kids,” was directed by Hank Perlman of production house Hungry Man. The three :30s are airing during Olympics coverage.

Credits

Client MassMutual Agency Grey New York John Patroulis, worldwide chief creative officer; Justine Armour, chief creative officer, NY; Joe Mongognia, executive creative director; Mike Abell, creative director, copy; Kevin Gentile, creative director, art; Diane Holiday, jr. art director; Julia Scoper, jr. copywriter; Tony Lederer, executive strategy director; Jhanell Biggs, sr. strategist; Beth Rolfs, executive strategy director; Daniel Avon, director, data strategy. Production Agency Townhouse James McPherson, chief production officer; Kimberly Kietz, director of production, NY; Bruce McDonald, VP, executive producer; Kevin Grover, VP, sr. producer; Brian Safuto, casting director. Post/Audio Gramercy Park Studios Lauren Kulchinsky, managing director; Dante DeSole, VP, director of audio; Kenny Pedini, sr. postproduction supervisor. Production Hungry Man Hank Perlman, director; Mino Jarjoura, managing partner/exec producer; Caleb Dewart, exec producer; Julianne Maloney, line producer; Darren Lew, DP; Tyndall Arrasmith, production designer; Paul Norling, editor;  Franchesca McDowell, post producer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles