Sunday, May 20, 2018
You are here:

Hungry Man's Wayne McClammy Directs "Not Special Needs" For CoorDown, Publicis NY

By

Robert Goldrich
Friday, Mar. 17, 2017

1806 views

Log in or register now!

This short film is the centerpiece of a campaign created by Publicis New York for CoorDown, Italy’s national organization for people with Down syndrome. Titled Not Special Needs, this digital film was directed by Wayne McClammy of Hungry Man. The work, which deploys well-timed comedy, is designed to help change perspective and perceptions about people with Down syndrome--they don’t have special needs but rather human needs such as friends, jobs, love, respect and so on.

The film stars Lauren Potter, the popular actress with Down syndrome who played the role of Becky Jackson in Glee, and John McGinley, best known for his role as Dr. Perry Cox on Scrubs, and whose 18-year old son Max has Down syndrome.

Andy Bird, chief creative officer, Publicis New York, stated, “The term ‘special needs’ is a euphemistic way to speak about persons with disabilities and their needs. The reality is people with Down syndrome do not have different or special needs, although they may sometimes meet those needs in different ways, they have the same needs as all of us… jobs, friends, love and simply the need to be seen and treated equally.”

Credits

Client The Coordination of Associations of People with Down Syndrome (CoorDown) Agency Publicis New York Andy Bird, chief creative officer; Luca Pannese, Luca Lorenzini, executive creative directors; David Green, copywriter; Jen Wang, art director; Tim Ayers, director of integrated production operations; Jakub Popadium, sr. integrated producer; Scott Jones, lead AD technical developer; Dara Mao, interactive developer; Lisa Bifulco, chief production officer; Chris Muldoon, producer; Marc Legana, editor; Rachel Rauch, music producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, exec producer/managing partner. VFX/Puppeteering Legacy Effects Editorial Rock Paper Scissors Rana Martin, Eve Kornblum, EPs; Christjan Jordan, editor; Pieter Viljoen, assistant editor; Dani DuHadway, producer. VFX/Post Shed Billy Hobson, colorist; Paul O’Shea, Miles Essmiller, Phil Man, VFX. Music, Sound Design & Mix Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer; Kate Vadnais, sr. producer; Rommel Molina, mixer/sound designer; Vivi Rojas, mix assistant.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/70952/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/70952/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/70952/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/70952/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Saturday, May. 19, 2018

The creator and executive producer of "Arrested Development" acknowledges...

Friday, May. 18, 2018

A Lebanese film about a 12-year-old boy who sues his parents has put child...

Friday, May. 18, 2018

This e.dition contains the first “Earwitness with Lyle Greenfield,” a...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...

Top