IKEA, Buzzman, Director Ben Liam Jones Concoct Recipe For Reconnecting Father & Son


Robert Goldrich
Tuesday, Oct. 29, 2019


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Adolescence is a transitional period when teenagers tend to distance themselves from their parents. A teen’s friends and an ultra-connected environment often take precedence over enjoying precious moments spent with family.

That’s why IKEA invites family to take a break and spend more time reconnecting all generations around the kitchen.

Directed by Ben Liam Jones via production house Moonwalk for Paris agency Buzzman, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground where father and son work together to prepare a meal--a story that the soundtrack complements with a cover by José James of Bill Withers’ famous song “Lean on me.”


Client IKEA Stéphanie Jourdain, country marketing director; Crole Feleppa, external communication manager; Isabelle Denizou, advertising & visual identity manager. Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Sebastien Partika, creative director; Raphael Ghisalberti, art director; Constance Godard, copywriter; Clement Scherrer, head of strategic planning; Vanessa Barbel, head of TV production; Geraldine Bourguignat, Katya Violi, TV production. Production Moonwalk Ben Liam Jones, director; Gaspard Chevance, producer. Sound Production Schmooze Music music cover by José James “Lean on me”  (Bill Withers)

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