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J. Walter Thompson London, RSA Director Juriaan Booij "Make The Call" For The Macallan

By

Robert Goldrich
Wednesday, Dec. 5, 2018

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J. Walter Thompson London teamed with RSA director Juriaan Booij on this hero film for single malt scotch whisky brand, The Macallan. The :90 is a fantastical visual metaphor that brings a crossroads decision to life--whether or not to take a leap of faith in order to succeed.

“Make The Call”--to risk falling in order to fly--was shot by John Mathieson, the twice Oscar-nominated cinematographer (Gladiator, The Phantom of the Opera), with visual effects by Absolute Post Production.

Paul Rizzello, J. Walter Thompson London creative director, said, “The pressure of a big decision often makes us hesitate just when success is within reach. We’re so afraid of getting it wrong, we end up avoiding those decisions altogether. This story is about someone who decides to go for it. He makes the call.”

Credits

Client Edrington/The Macallan single malt whisky Agency J. Walter Thompson London Lucas Peon, executive creative director; Paul Rizzello, creative director; Katia Schutz, Stefan Foster, creative team; Doug Wade, sr. broadcast producer; Greg Nicholls, assistant producer; James Aubin, creative producer. Production RSA Films Juriaan Booij, director; John Mathieson, DP; Lisa Joseph, producer. Postproduction Absolute Post Production Tom Boucher, editor; David Smith, chief creative officer; Ben Robards, VFX supervisor/head of film; James Coore, creative director/head of CG; Matt Turner, creative director/head of color; Sally Heath, exec producer. Audio Grand Central Munzie Thind, sound designer; Molly Butcher, producer. Versioning and Transcreation Hogarth WW

 

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