Friday, February 22, 2019
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Jack Daniel’s "Frank The Man"




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Jack Daniel’s new $2.3M ‘Sinatra Select’ campaign (inspired by its biggest fan) that just launched - and timed to be in place for the 100th anniversary of Frank Sinatra’s birth in 2015. An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand. "That’s the nectar of the gods, baby.” The spot rolls out in select markets: New York, Chicago, San Francisco, Miami, and of course, Las Vegas. Goes national in June.


Client: Jack Daniels
Title: “Frank The Man"
Agency: Arnold Worldwide
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Director: Erik Enberg
Creative Director: Greg Almeida
Art Director: Daran Brossard
Copywriter: Greg Almeida
Producers: William Near and Benjamin Ouellette
Assistant Producers: Alex Saevitz
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti and Nicolle Fagan
Production Company: Elastic Pictures
Production Company Executive Producer:  Jennifer Sofio
Production Company Line Producer: Rick Brown
Director: Jake Banks
Cinematographer: Eric Treml
Editorial Company: Rock Paper Scissors
Editor: Parker Whipple
Music Company: Pivot Audio
Music Composer: Jan Kos & Guy Amitai
Post Production Producer: Scott Boyajan
Music: Pivot Audio / Amsterdam
VFX: Elastic Pictures
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