Jack Daniel’s "Frank The Man"

Jack Daniel’s new $2.3M ‘Sinatra Select’ campaign (inspired by its biggest fan) that just launched - and timed to be in place for the 100th anniversary of Frank Sinatra’s birth in 2015. An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand. "That’s the nectar of the gods, baby.” The spot rolls out in select markets: New York, Chicago, San Francisco, Miami, and of course, Las Vegas. Goes national in June.