Wednesday, June 26, 2019
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Jay Martin Directs, ATK PLN Animates Kelly Clarkson's "Broken & Beautiful" Music Video Tied To Feature "UglyDolls"

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Robert Goldrich
Friday, May. 17, 2019

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Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broken & Beautiful,” featured on the soundtrack for the animated feature film UglyDolls. ATK PLN provided the animation for the cameo appearances of the UglyDolls characters in the live action music video, directed by Hound’s Jay Martin. ATK PLN worked closely with sister company Reel FX, who animated the feature film. 

The video, which features Clarkson’s daughter River Rose, shows the Grammy-winning singer backstage preparing for a show. Through her positive self affirmations of “I know I’m Superwoman, I know I’m strong,” the insatiably curious pink UglyDoll Moxy (voiced by Clarkson in the film) causes a behind-the-scenes stir as she takes it upon herself to get a full access glimpse into the performance. But while the security guard is somewhat less than amused (and out of breath), Clarkson and her daughter are charmed by Moxy’s excitement and confidence.

Credits

Client Atlantic Records Phil Botti, SVP music video, content & development; Steven Salgado, manager, video content & production. Production Hound Jay Martin, director; Jeremy Sullivan, producer. Animation ATK PLN Samantha Daniel, sr. producer; Jeff Masters, associate CG supervisor; Lyn Caudle, Shannon Thomas, Michael Zollinger, lighting/compositing; Daniel Ries, modeling; Jon Speer, technical supervisor. Crowd and Confetti Ingenuity Studios Color Company 3

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