Jeff Low Directs Comedic Cat Treat Spot, Saves Human Lives For TEMPTATIONS, adam&eveDDB
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Robert Goldrich2000 views
This Halloween season, the TEMPTATIONS™ brand is sinking its claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they might just try to sneak a bite of their owners. To satisfy the big cat inside every little kitty–-and spare their owners from those carnivorous cravings--the TEMPTATIONS brand is introducing the new limited-edition TEMPTATIONS Tasty Human MixUps (Chicken, Liver and Beef Flavors) treats. Cat parents are encouraged to heed the warning: treat your pet with Tasty Human treats, before they treat themselves to you.
To support the spooky new product, the TEMPTATIONS brand, along with creative agency adam&eveDDB London, developed two new ads. The videos each feature a cat owner--one in a bed and one in a bathtub--being watched ominously by their cat, whispering that if cats were bigger, they would try to eat their humans. To satisfy the frightening feline friends – and save their own skin, both pet parents have purchased the new TEMPTATIONS MixUps Tasty Human cat treats, which are available throughout the Halloween season.
Both spots--including this one titled “Bed”--were directed by Jeff Low of Biscuit Filmworks.
Client Mars Petcare/TEMPTATIONS Agency adam&eveDDB, London Rick Brim, chief creative officer; Colin Booth, Ben Stilitz, creative directors; Clarissa Dale, John Trainor-Tobin, creative team; Ben Sharpe, head of production; Stephen Mead, integrated producer; Matt Osbourne, sr. content creator. Production Biscuit Filmworks Jeff Low, director; Kwok Yau, producer. Postproduction ETC Alastair Patrick, producer; James Belch, VFX lead; Luke Morrison, colorist. Audio Factory Sound Jack Hallett, sound design; Sadie Poole, audio producer.