Jody Hill Directs Brian Cox As DIRECTV’s "Overly Direct Spokesperson" For TBWA\Chiat\Day LA

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Robert Goldrich
Friday, Apr. 7, 2023

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Emmy and Golden Globe winner Brian Cox of Succession fame stars in DIRECTV’s “Overly Direct Spokesperson” campaign from TBWA\Chiat\Day Los Angeles. 

Carrying a brand strategy platform of “Entertainment Without Compromise,” the campaign features Cox in varied vehicles--including this anthem spot--providing some “direct” tough love to encourage people to swith to DIRECTV.

This nearly one-minute film was directed by Jody Hill via production house Caviar.

Jason Karley, executive creative director at TBWA\Chiat\Day LA, said, “Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a ‘direct’ character and deliver on the type of tone we wanted our direct spokesperson to communicate--stern but still accessible and relatable.” 

Credits

Client DIRECTV Agency TBWA\Chiat\Day LA Renato Fernandez, chief creative officer; Jason Karley, executive creative director; Mark Winters, Ryan Buckley, Josh DiMarcantonio, creative directors; Cheston Kwan, sr. art director; Josh Hill, sr. copywriter; Jessica Nugent, copywriter; Rachel Findlay, art director; Bruno Regalo, chief design officer; Ekaterina Cervantes, Qi Tan, designers; Anh-Thu Le, executive director of production; Alicia Portner, sr. producer; Tyler Hock, associate producer; Dena Moore, executive art producer; Aliza Grover, Ted Copeland, art producers; Jen Costelo, chief strategy officer; Jesse Unger, Katie Acosta, group strategy directors; Sheida Karami, associate strategy director; Hannah Schweitzer, strategist; Kevin Bautista, associate director of connections; Laura Mayer, sr. director of data; Josh Brinkmann, Ryan Gelnaw, data strategists. Production Company Caviar Jody Hill, director; Peter Donahue, DP; Michael Sagol, Kim Dellara, exec producers; Cat Craven-Griffiths, head of production; Bernard Rahill producer. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Atkin Berman, sr. producer. VFX Parliament Nathan Kane, VFX supervisor; Taner Besen, John McIntosh, creative leads; Dan Adams, Damien Cho, James Cudahy, Adam Deutsch, Kathleen Kirkman, Jay Lee, creative team; Anna Kravtsov, Kate Matos, Lexi Stearn, production team. Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Music & Sound Design String & Tins Jim Stewart, Culum Simpson, sound designers; Laura-Leigh Smith, audio producer; Mike Bamford, Olivia Endersby, music supervision. Audio Post Lime Studios Matt Miller, sound mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.

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