Jordan Brand’s "RE2PECT"

By

Robert Goldrich

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Matt Aselton of Arts & Sciences directed this 90-second spot in which teammates, opponents, athletes from other sports and various celebs tip their cap to New York Yankees shortstop Derek Jeter.

Even Boston Red Sox fans, New York Mets players and their team mascot pay homage to Jeter who’s retiring at the end of this MLB season.

Agency is Wieden+Kennedy, New York.

Credits

Client Jordan Brand Agency Wieden+Kennedy, New York David Kolbusz, Susan Hoffman Mark Fitzloff, executive creative directors; Gary Van Dzura, Jim Lasser, creative directors; Eric Helin, copywriter, Erwin Federizo, art director; Nick Setounski, head of content production; Jesse Brihn, sr. producer; Kristen Johnson, assistant producer. Production Arts & Sciences Matt Aselton, director; Robert Richardson, DP; Mal Ward, Marc Marrie, exec producers; Zoe Odlum, line producer. Editorial Rock Paper Scissors  Biff Butler, editor; Melanie Gagliano, post producer; Eve Kornblum, post exec producer. Post Company 3  Tom Poole, colorist. VFX The Mill Richard Lyons, VFX lead Flame; Antoine Douadi, VFX supervisor; Verity Grantham, VFX exec producer; Jeremy Moore, producer. Audio Heard City Philip Loeb, mixer; Sasha Awan, producer. Sound Design Brian Emrich, sound designer. Music Andrew Huckvale, composer.

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