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Legwork Puts L.L.Bean Backpacks To The Test In Animated Ad

By

Robert Goldrich
Monday, Aug. 6, 2018

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Denver-based creative studio Legwork created the animated content for this L.L.Bean backpacks ad illustrating how tough these backpacks really are. Taking place in a testing lab, the video shows how much weight and use these backpacks can take, and compares those numbers with fun and instructional examples—ranging from apples to Dalmatians, Statues of Liberty and water balloons. 

The script for "Testing Lab" was provided to Legwork, and from there they did the storyboards, designs and animation, including some stop motion. 

Credits

Client L.L.Bean Julie Mattei-Benn, creative director; Joe Sweeney, copywriter. Creative Studio Legwork, Denver Aaron Ray, creative director; Rob Modini, creative director, lead illustrator; Stuart Inamura, Harry Schaeffer, motion artists; Chris Grey, director of production.

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