Tuesday, April 23, 2019
You are here:

Leo Burnett Dubai, Hanzo Film, ENBD "Give In To Giving" With Charming Animated Short

By

Robert Goldrich
Wednesday, Nov. 21, 2018

8162 views

Log in or register now!

Leo Burnett Dubai has rolled out this animated film, “Give In To Giving,” for Emirates NBD, one of the biggest banks in the UAE. The film sprung from the insight that altruism is deeply rooted in human nature. Volunteering for a cause, big or small, fulfills our natural instinct to help, share and get involved.

The film brings this idea to life as we are introduced to an uncaring man who goes through life oblivious to others’ needs. However, when an elderly woman grabs his arm and forces him to walk her across the street, something clicks inside him--and he changes his ways. Given a second chance, he responds to others in a caring fashion. He then runs across another gent as uncaring as he was. He then converts this uncaring chap by posing as a blind man who needs help across the street.

Directed by Aryasb Feiz via Hanzo Film, Dubai, the film underscores ENBD’s holistic and responsible approach to banking that leaves a positive impact on the community. Furthermore, ENBD maintains Exchanger, a volunteer program that’s been creating opportunities for employees, friends, family and partners to commit some time to promote social good and make a real difference. This year, ENBD is opening up this program to the citizens of UAE.

Credits

Client Emirates NBD Agency Leo Burnett Dubai Bechara Mouzannar, chief creative officer; Andre Nassar, regional executive creative director; Akhilesh Bagri, creative director, copywriter; Sidney Araujo, creative director; Ralph Matar, producer. Production/VFX/Animation Hanzo Film, Dubai Aryasb Feiz, director; Hijaz Moosa, exec producer. (Toolbox: Maya)

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Apr. 23, 2019

The Peabody Board of Jurors revealed winners in News and Radio/Podcast...

Tuesday, Apr. 23, 2019

The Cannes Lions International Festival of Creativity has named nine new...

Tuesday, Apr. 23, 2019

The International Academy of Digital Arts & Sciences (IADAS) has...

Tuesday, Apr. 23, 2019

Actor Will Smith, NASA, Fortnite and Disney are among the 2019 Webby Award...

Monday, Apr. 22, 2019

Sasha Joseph Neulinger knew that if he was going to work through the...

Monday, Apr. 22, 2019

Anonymous Content founder and CEO Steve Golin, who earned three Academy...

Recent SPW Releases

Tuesday, Apr. 23, 2019

New York Festivals® Advertising Awards announced the 2019 Finalists from...

Tuesday, Apr. 23, 2019

A coalition of leading trade and professional groups have formed a non-...

Monday, Apr. 22, 2019

Lost Boys Studios’ Montreal School of Visual Effects – Campus D’Effets...

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Thursday, Apr. 18, 2019

Governor Andrew M. Cuomo announced that Netflix, the world's leading...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

MySHOOT Profiles

docter twins
Director
Carlos Cuaron
Director

Director

Producer

MySHOOT Company Profiles

Top