LOBO Shows The Positive Power Of Food & Giving In Chobani’s “Impact”


Robert Goldrich
Friday, Oct. 18, 2019


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Chobani yogurt and the LOBO studio utilize delightful 2D animation to show the ripple effect of “impact” as rendered through the kind actions of a central character. This giving protagonist takes and talks us through the process of food and giving to others--and the magic that can yield.

Titled “Impact,” the piece was directed by Mateus de Paula and Fabio Acorsi of LOBO.


Client Chobani (client direct) Production LOBO,  New York Mateus de Paula, Fabio Acorsi, directors Visual Effects/Animation LOBO, New York Mateus de Paula, director; Fabio Acorsi, director, animation coordinator & animatic; ; Luis Ribeiro, EP; Clara Moreli, Rosangela Gomes, heads of prodn; Karen de Moura, Priscila Benattti, postproduction; William Santiago, Arthur Duarte, illustration; Bruno H. Costa, storyboard & cleanup; Anderson Omori, Chan Tony, Paulo Passaro, 2D animation; Michel Venus, Francisco de Assis, Bruno Curcino, cleanup; Estevão Santos, Ricardo Filomeno, Bruno Ronzani, Francisco Beraldo, Julia Góes Sampaio, André Finhana, motion graphics/composition. (Toolbox: Photoshop, After Effects, Flash, Toon Boom, Premiere)

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