Magellan Rubin Directs "Dear Mom" For Wyoming Health Dept.


Robert Goldrich
Friday, Mar. 1, 2019


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This PSA addresses the effects of secondhand smoke on children whose mom is a smoker. We see a young man rushed to the hospital with as asthma attack as flashbacks show him growing up over the years, with his mom smoking around him.

Magellan Rubin directed the Wyoming Department of Health spot, “Dear Mom,” which came out of agency Warehouse 21. 

EP Ben Jones of production house Image Brew teamed with filmmaker Rubin and Warehouse 21 creative director Jordan Dean to craft the moving PSA which targets mothers who smoke around their children. A concluding super reads, “Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children.”


Client Wyoming Department of Health Agency Warehouse 21 Dave Teubner, executive creative director; Jordan Dean, creative director; Keith Forney, producer. Production Image Brew Magellan Rubin, director; Ben Jones, exec producer; Robert Muratore, DP; Justin Springer, production supervisor; Tom Farnsworth 1st assistant director; Chris Nightingale, 1st assistant camera; Matt Cervantes, production designer; Molly McCurdy, makeup artist & wardrobe; Michael Kranicke, sound mixer. Editorial Jay O’Meara, editor; Magellan Rubin, additional editing. Sound Design Sebastian Oliwa, sound designer. Additional Postproduction Pinto Pictures

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