The Malala Fund's "#StrongerThan"

By

Robert Goldrich

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Director Adam Reid captures the bravery and strength of one fearless girl to urge the world to be  “#StrongerThan” for The Malala Fund. The poignant PSA features 17-year old Pakistani student and education activist Malala Yousafzai, zooming in on how the violent Taliban against her has left her a remarkably resilient and poised teenager. Malala’s drive to impact positive social change has produced The Malala Fund, which works globally to empower girls through education to achieve their potential and be agents of positive change in their communities.  These girl-centric approaches to education support the Fund’s goal of creating a world where every girl reaches her true potential. Bodega collaborated with sister editorial shop Northern Lights and audio shop SuperExploder to produce the PSA entirely in-house.

The PSA encourages all viewers to uncover what they are #StrongerThan in honor of Malala Day on July 14, 2014.

Credits

Client The Malala Fund Production Bodega Studios, NY/San Francisco Adam Reid, director; Michael Flexner, head of production; Clint Goldman, exec producer. Editorial Northern Lights George Carty, editor; Chris Hengeveld, colorist/Smoke artist; Robin Hall, exec prducer. Audio SuperExploder Ted Gannon, mixer/sound designer; Jody Nazzaro, mixer; Brady Hearn, sound designer; Beth Cummins, exec producer; Sam Retzer, music.

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