Monday, June 18, 2018
You are here:

Mandalay Sports Media, Director Matt Ogens Make "Legends" For FIFA

By

Robert Goldrich
Wednesday, Jun. 6, 2018

853 views

Log in or register now!

Mandalay Sports Media (MSM) produced this series of promotional spots for FIFA around World Cup 2018. The campaign just debuted and will air throughout the duration of the competition.  The mix of 15 spots--in 60, 30 and 15 second iterations--all feature the tagline “Legends Made Here,” which was conceived by MSM.

The company won a global bake-off among agencies and production companies to get the campaign, which will air on FIFA’s rights-holding broadcasters around the world, including  Fox, FS1 and Telemundo here in the United States. FIFA asked for a campaign that could spotlight archival footage in an original way, and MSM executive producer Jon Weinbach worked with award-winning director Matt Ogens (who is repped for commercials by production house Bullitt) to craft a concept that mixes iconic archival material with cinematic, emotional footage of young, unknown adolescent players.

Their idea--showcased in this spot--was to identify character archetypes--such as “hero,” “warrior,” and “rebel”--and match those labels with both great archival shots from FIFA’s extensive archive and kinetic, hand-held footage of a diverse group of youth soccer prospects. 

Ogens has directed numerous high profile campaigns for the likes of Ford, Mitsubishi, Dick’s Sporting Goods, and Chik Fil-A.  His documentary Home+Away premiered at the Tribeca Film Festival last month.

Dan Marks, a six-time Emmy Award winning editor, served as the campaign’s editor.

Weinbach produced the series. James Reilly oversaw the project for FIFA.

Credits

Client FIFA  James Reilly Agency Mandalay Sports Media Jon Weinbach, executive producer/writer; Matt Ogens, director (represented for commercials by Bullitt); Dan Marks, editor; Billy Pena, DP; Nathaniel Greene, producer; Jeff Goelz, graphics; Jonathan Vogler, associate producer. Audio Post Juice Studios Scott Burns, mixer; Dawn Redmann, audio producer. Color/Online MPC LA Dimitri Rajapakse, colorist; Rebecca Boorsma, Karena Ajamian, color producer.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76612/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76612/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76612/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76612/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Saturday, Jun. 16, 2018

In the new documentary "The Quest of Alain Ducasse," the esteemed French...

Friday, Jun. 15, 2018

Regal and commanding even in his youth, Christopher Plummer has turned...

Friday, Jun. 15, 2018

RSA Films has secured Stephanie Stephens Reps to represent its roster for...

Friday, Jun. 15, 2018

Framestore , the award-winning creative studio known for its pioneering...

Recent SPW Releases

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...

Friday, Jun. 15, 2018

The season finale of CBS’s political drama ‘Madam Secretary’ recently...

Thursday, Jun. 14, 2018

The winners of the AICP Awards were announced this week. The Awards...

Wednesday, Jun. 13, 2018

ShareGrid , a company that three years ago made its name in the film gear...

Top