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Marc Forster Directs "Heroes" For Walmart, Saatchi NY


Robert Goldrich
Thursday, Jul. 13, 2017


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In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with ads featuring some of America’s favorite superheroes--and their kid alter egos.

The campaign, including this anthem “Heroes” spot replete with Batman, Superman and Wonder Woman, was directed by feature filmmaker Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner) via production house Tool of North America.


Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Kline, associate creative director/copywriter; Justin Roth, associate creative director/art director; Wanda Pogue, chief strategy officer; Annie Kleinbaum, strategist; Dean Shoukas, executive producer. Production Tool of North America Marc Forster, director; Adam Richards, DP; Oliver Fuselier, Dustin Callif, managing partners; Brad Johns, exec producer; Lee Trask, producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodard, exec producer; Anne Lai, producer. Postproduction/VFX Method Studios Jeff Wolfe, director of production; Angela Lupo, exec producer; Tsiliana Jolson, sr. producer; Myung Gong, VFX creative director/supervisor; Steve Morris, lead Flame artist. Music Licensing Creative License

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