Mark Zibert Directs SickKids' "All In" For Cossette

This two-minute video for the SickKids Foundation serves as a rallying cry to the community at large asking people to join in and support an initiative to raise money to build a new hospital. Titled "All In," the spot features 200 SickKids patient ambassadors and their siblings, and was filmed in various locations throughout the city of Toronto. It debuted on TV and at the launch event for the hospital fundraising campaign.

We see kids on the run, bringing building materials--and on the way, assisting other children in need--to a site to help bring the hospital construction to fruition.

Mark Zibert of production house Skin & Bones directed for Toronto agency Cossette.