Sunday, January 21, 2018
You are here:

Mark Zibert Directs SickKids' "All In" For Cossette

By

Robert Goldrich
Tuesday, Nov. 7, 2017

1534 views

Log in or register now!

This two-minute video for the SickKids Foundation serves as a rallying cry to the community at large asking people to join in and support an initiative to raise money to build a new hospital. Titled "All In," the spot features 200 SickKids patient ambassadors and their siblings, and was filmed in various locations throughout the city of Toronto. It debuted on TV and at the launch event for the hospital fundraising campaign.

We see kids on the run, bringing building materials--and on the way, assisting other children in need--to a site to help bring the hospital construction to fruition.

Mark Zibert of production house Skin & Bones directed for Toronto agency Cossette.

Credits

Client SickKids Foundation Agency Cossette Craig Macintosh, Jaimes Zentil, creative directors; Dena Thompson, producer. Production Skin & Bones Mark Zibert, director; Liane Thomas, exec producer; Chris Mably, DP. Editorial Marka Rankovic, editor. Music SNDWRx

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73975/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73975/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73975/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73975/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Friday, Jan. 19, 2018

Mode Project , a Chicago-based shop known for its design, motion and...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top