The Martin Agency, Partizan Director Luis Cerevo Brew Up A Doggie Delivery For DoorDash

By

Robert Goldrich
Monday, Sep. 13, 2021

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Inspired by the amount of time people were spending with their pets while working from home, and now for some a start to return to the office, this DoorDash spot takes us on a journey of missing our furry friends. The experiences powered by DashPass featured in the creative highlight how a dog owner and his pup stay connected through multiple same-day deliveries on DoorDash thanks to DashPass’ $0 delivery fees. In the ad, we first see the dog receiving a doggy-door delivery of fast-food-themed dog toys. Then, peanut butter. And lastly, the dog is surprised as its owner returns home with a pick-up order of Busch Dog Brew, as well as a six-pack of beer for himself. 

Busch Beer’s Busch Dog Brew is an alcohol-free all-natural broth that serves as the company’s first beverage intended for animals. To celebrate the DashPass Pup campaign, DashPass members can exclusively get BOGO Dog Brew starting on 9/13 for a limited time from 13 DashMart locations across the nation (Phoenix, Chicago, Dallas, Minneapolis, Denver, Baltimore, East Bay, San Diego, Sacramento, Columbus, Philadelphia, Nashville, and Seattle). This is the first time Busch Dog Brew will be available direct to consumers for same-day delivery, exclusively for DashPass members.

Directed by Luis Cerevo of Partizan for The Martin Agency, this spot is part of “DashPass Pup,” the first-ever dedicated DashPass creative campaign promoting DashPass membership and the wide range of items you can order through the service, including grocery, convenience, pet and alcohol items.

Credits

Client DoorDash Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, managing director, executive creative director; Mike Kelly, creative director; Derek Smith, sr. art director; Stacy-Ann Ellis, sr. writer; Lex Cabrera, art director; Adam Goffstein, writer; Tasha Dean, SVP/head of integrated production; Ann Parker, executive producer; Dylan Heimbrock, sr. producer; Jaclyn Ruelle, managing director, cultural impact lab; Matt Kessler, manager, cultural impact communications; Kenia Najera, specialist, cultural impact communications. Production Partizan Luis Cerevo, director; Lisa Tauscher, exec producer; Kimi Porter, head of production; Raffi Adlan, producer. Editorial Rock Paper Scissors Aaron Tompkins, editor; Eve Kornblum, managing director; Ollie Nevin, edit assist; Shayna Rubin, producer. Finish/VFX The Mission Gizmo Rivera, VFX supervisor; Jessica Lock, exec producer; Ryan Meredith, producer. Color Company 3 Sean Coleman, colorist; Matt Moran, sr. producer. Music Squeak E. Clean Studios Rob Barbato, executive creative director; Kit Winter, exec producer; Tarjas White, sr. producer; Nick Doering, producer. Mix & Sound Design Lime Studios Michael Anastasi, sound design; Zac Fisher, mix; Susie Boyajan, exec producer.

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