Tuesday, October 23, 2018
You are here:

The Martin Agency Reunites "April & Dixie" For Purina Mills

By

Robert Goldrich
Friday, Jun. 1, 2018

2243 views

Log in or register now!

There’s a special emotional bond between people and animals. Think about that dog or cat you love(d) – they are always there for you. It’s really no different with horses. But, unlike dogs and cats, horses often move on to other homes due to costs or life circumstances, meaning that the kids who grow up with them often have to say goodbye at some point.  

In this short film titled April & Dixie--created by The Martin Agency for client Purina Mills--the bond between a girl and her horse is captured, with a reminder that an equine friend from one’s past may still be out there.

This short launches Purina’s FindYourOldFriend.com, a site which offers a potential way to reconnect. Through Purina’s social channels and hundreds of regional Facebook ads, horses and their previous owners could be brought back together to tell true stories of their reunions.

Terry Rayment of production company Eskimo directed April & Dixie, which was complemented by the song "Rest Get Here" sung by Sharon Irving, with sound design from Bob Arno of Rainmaker.

Credits

Client Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Pamela Mahan, VP, executive producer; Coleman Sweeney, content producer. Production Eskimo Terry Rayment, director; Rina Yang, DP; Jeff Tannebring, producer; Kristofer Barton, Gianfilippo Pedrotti, exec producers; Scott Hanson, editor. Finishing/VFX The Mill New York Chris Kiser, exec producer; Zach Fortin, producer; Nicholas Metcalf, colorist; Anne Trotman, 2D lead; Dhruv Shankar, Burtis Scott, compositors. Music “Rest Get Here” Sharon Irving, singer; Tracy Stingley, producer. Sound Design & Audio Post Rainmaker Bob Arno, sound designer/engineer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76568/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76568/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76568/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76568/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Oct. 23, 2018

Director Danny Leiner--whose work spanned features, TV and advertising,...

Tuesday, Oct. 23, 2018

LOS ANGELES--Stept, a creatively integrated production company with...

Tuesday, Oct. 23, 2018

Director Daniel Benmayor--who first signed with Sweetshop in 2014 for...

Monday, Oct. 22, 2018

Tool of North America has signed director Hal Kirkland for commercials...

Monday, Oct. 22, 2018

Director Elena Petitti di Roreto has signed with bicoastal Epoch Films for...

Sunday, Oct. 21, 2018

CBS Corp. says that Richard Parsons, its interim chairman, has resigned...

Recent SPW Releases

Monday, Oct. 22, 2018

A powerful, new music video, produced by Derby and directed by Ezra...

Monday, Oct. 22, 2018

Blackmagic Design today announced Weezer’s new music video for their hit...

Thursday, Oct. 18, 2018

Nine Mile Circle provided the visual effects firepower for Win , the new...

Thursday, Oct. 18, 2018

Dozens of entertainment sound professionals put their golf and poker...

Thursday, Oct. 18, 2018

Technicolor Post announced today the appointment of Massimo D’Avolio to...

Thursday, Oct. 18, 2018

Four time Academy Award ® -nominated Production Designer Jeannine Oppewall...

MySHOOT Profiles

Ky Dickens
Cinematographer, Director

Visual Effects and Animation

Director
Rebecca Blake
Director
Blair Hayes
Director

MySHOOT Company Profiles

Top