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Martin Werner Directs "Grandpa" for McDonald's, TBWA\Paris


Robert Goldrich
Friday, Jul. 14, 2017


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Titled “Grand-Pere’ (“Grandpa”), this McDonald’s spot introduces us to an elderly gent who puts on a suit and tie to go to McDonald’s where he orders a McFlurry ice cream sundae and then proceeds to intentionally dab a spoonful of the dessert on his jacket.

There’s a method to his madness, though, as we see him move on to a dry cleaners where the stain allows him to once again encounter the elderly woman behind the counter. She hands him a number of suits that have already been cleaned. This pretext for a romantic encounter, underscoring how McDonald’s plays a part in people’s lives, was conceived by TBWA\Paris, part of a two-spot campaign directed by Martin Werner of production house HENRY.


Client McDonald’s Agency TBWA\Paris Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, art director; Josselin Pacreau, copywriter; Maxime Boiron, head of TV; Mathhilde Nanot-Lachkar, TV producer. Production HENRY Martin Werner, director. Audio TBWA\ELSE Olivier Lefebre, head of music and sound; Fabrice Pouvreau, music producer; Ferdinand Huet, Philippe Mineur, music AD; Laura Verrecca, music AD assistant; Barthelemy Ponsot, publishing rights and advertising. Music Framix, artist. Track: “A place to be”

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