Sunday, November 19, 2017
You are here:

Martin Werner Directs "Grandpa" for McDonald's, TBWA\Paris


Robert Goldrich
Friday, Jul. 14, 2017


Log in or register now!

Titled “Grand-Pere’ (“Grandpa”), this McDonald’s spot introduces us to an elderly gent who puts on a suit and tie to go to McDonald’s where he orders a McFlurry ice cream sundae and then proceeds to intentionally dab a spoonful of the dessert on his jacket.

There’s a method to his madness, though, as we see him move on to a dry cleaners where the stain allows him to once again encounter the elderly woman behind the counter. She hands him a number of suits that have already been cleaned. This pretext for a romantic encounter, underscoring how McDonald’s plays a part in people’s lives, was conceived by TBWA\Paris, part of a two-spot campaign directed by Martin Werner of production house HENRY.


Client McDonald’s Agency TBWA\Paris Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, art director; Josselin Pacreau, copywriter; Maxime Boiron, head of TV; Mathhilde Nanot-Lachkar, TV producer. Production HENRY Martin Werner, director. Audio TBWA\ELSE Olivier Lefebre, head of music and sound; Fabrice Pouvreau, music producer; Ferdinand Huet, Philippe Mineur, music AD; Laura Verrecca, music AD assistant; Barthelemy Ponsot, publishing rights and advertising. Music Framix, artist. Track: “A place to be”

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...