Martin Werner Directs Leonardo DiCaprio In Fiat Electric Car Spot

By

Robert Goldrich
Thursday, May. 12, 2022

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Martin Werner directed this Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio, created by Leo Burnett Italy, and produced by Movie Magic.  In this commercial we see a driver not wanting to get into the electric vehicle change his attitude once behind the wheel,  opting to miss a turn and take the longer scenic route.

Werner is repped in the U.S. by RESET Content. He is handled in Scandinavia by production house Bacon.

Credits

Client Fiat Agency Leo Burnett Italy Francesco Martini, executive creative director; Giuseppe Campisi, creative director; Gaetano Cerrato, Elisabetta Ursino, art directors; Mara Mincolelli, Federica Altafini, sr. copywriters; Ilaria Appiano, Diletta Marchi, Francesca Pagliasso, Elena Storella, international coordination team; Ilaria Fruscio, chief strategy officer; Alessandro Mese, strategic planning director; Alessio Zazzera, head of TV; Marco Riccio, producer; Andrea Vertone, editor. Production Company Movie Magic Martin Werner, director; Glynn Speeckaert, DP; Chicco Mazzini, exec producer; Viola Luzardi, producer; William Green, producer LDC; Peter Brandt, editor. Postproduction BAND

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