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Matt Aselton Directs "Fantasy Draft" For Duracell, W+K NY

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Robert Goldrich
Thursday, Aug. 9, 2018

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Wieden+Kennedy New York created “Fantasy Draft,” the latest spot in the Duracell “Trust is Power” campaign.

Directed by Matt Aselton of Arts & Sciences, the :30 highlights the epic consequences of not having the #1 trusted battery brand in your wireless mouse during your Fantasy Football draft. Who wants to auto-draft a kicker in the 7th round? No offense, Justin Tucker.

Credits

Client Duracell Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Eric Helin, Stuart Jennings, creative directors; Howard Finkelstein, copywriter; Grant Mason, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Alexey Novikov, producer; Dan Hill, director of brand strategy; Rachel Yoes, brand strategist. Production Arts & Sciences Matt Aselton, director; Mal Ward, managing director; Marc Marrie, exec producer; Christa Skotland, head of production; Zoe Odlum, producer. Production Services Suneeva Ian Webb, producer. Editorial Arcade Edit Dave Anderson, editor; Samuel Barden, cutting assistant; Sila Soyer, exec producer; Fanny Cruz, producer. VFX Framestore Sarah Hiddlestone, exec producer; Lily Tilton, PJ Stegall; Matt Pascuzzi, VFX shoot supervisor; Liz Yang, 2D lead Flame artist; Raul Ortego, 2D flame artist; Jose Arauz, Zavier Mojica, 2D artists; Aaron Batista, coordinator. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, producer.

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