Saturday, April 20, 2019
You are here:

McCann London Serves A Loving Slice of Mr Kipling Cake

By

Robert Goldrich
Thursday, Mar. 29, 2018

2343 views

Log in or register now!

This commercial features a young boy who, at a family gathering, is scurrying around trying to nab a Mr Kipling cake. This “little thief” fails time and time again until, finally, he manages to sneak out with a Mr Kipling Angel Slice. When the boy gets home, he suspiciously rushes upstairs to scoff the sweet treat. Or does he? This “Exceedingly Good Cake” may just turn out to be an exceedingly loving gesture for his grumpy, teen sister.

Part of a campaign from McCann London, this slice-of-life spot gives a new meaning to Mr Kipling’s “Exceedingly Good Cakes” slogan.

Laurence Thomson, co-president and chief creative officer, McCann London, said: “It gives the brand’s heritage a fresh twist and for the first time highlights the many different possible interpretations of the ‘good’ in its ‘Exceedingly Good’ mantra. Looking forward to what comes next.”

Si&Ad of Academy directed this “Exceedingly Good” spot which is running on U.K. TV and online.

Credits

Client Premier Foods/Mr Kipling Agency McCann London Sergio Lopez, head of integrated production; Clare Sullivan, executive producer; Claire Hopkins, sr. producer; Laurence Thomson, executive creative director; Matt Crabtree, Si Hepton, creative directors; Matt Searle, Olly Wood, sr. creatives. Production Academy Si&Ad, director; Tom Cartwright, producer. Editorial Assembly Rooms Sam Rice-Edwards, editor. Music Soundtree Music Postproduction CRAFT Color MPC Jean Clement Soret, colorist.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75760/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75760/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75760/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75760/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Apr. 19, 2019

Cinematographer Thomas Yatsko and production designer Anastasia Masaro...

Friday, Apr. 19, 2019

Los Angeles-based production company Eskimo has signed award-winning...

Friday, Apr. 19, 2019

The Peabody board of jurors revealed nine Entertainment and a Children’s...

Thursday, Apr. 18, 2019

New York Governor Andrew M. Cuomo has announced that Netflix will expand...

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Recent SPW Releases

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles


Director

Editor

Audio, Music and Sound Design

Cinematographer

MySHOOT Company Profiles

Top