McCann NY, Director Bryan Buckley Show World Pride In True Name For Mastercard
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Robert Goldrich3840 views
True Name by Mastercard lets Trans and Non-Binary people display their chosen name on their credit or debit card. The financial brand introduced the industry-changing effort to allow anyone to reflect their true identity in a moment we all take for granted--using a credit card.
This spot brings us to a convenience store where a Trans Man uses his True Name to make a simple purchase. It’s the kind of everyday transaction that many of us do every day--but this one takes on added significance. The film features Trans and Non-Binary actors, and is meant to convey their strength, individuality and true self.
Mastercard has been an ally and official sponsor of World Pride for over 10 years. True Name is another example of their commitment to support the LGBTQIA+ community, especially as many members of the Trans-Black community have been exposed to various threats and violence because of their identity.
Bryan Buckley of Hungry Man directed this slice-of-life spot in which the mundane takes on greater meaning.
Client Mastercard Cheryl Guerin, EVP, marketing & communications, North America; James Issokson, SVP, communications, North America; Nicola Grant, SVP, consumer marketing, North America; Sarah Ely, VP, communications, North America; Anthony DeRojas, director, consumer marketing, North America; Gregg Weiss, director, social media and digital marketing, North America; Lauren Stephens, director, North America sponsorships; Marisa Bianchi, sr. specialist, North America sponsorships; Chanelle Lowe, sr. specialist, social media and digital marketing, North America Agency McCann NY Thomas Murphy, Sean Bryan, co-chief creative officers; Pierre Lipton EVP, global executive creative director; Adrian Botan, president creative Europe, global ECD; Pete Jones, EVP, executive creative director; Cinzia Crociani, SVP group creative director; Leopold Billard, VP creative director; Lucas Crigler, associate creative director; Andre DeCastro, sr. art director; Nathy Aviram, chief production officer; Judi Nierman, SVP, executive producer; Liz O’Connor, producer; Eric Johnson, SVP, executive integrated music producer; Jeremy Miller, chief communications officer; Oriol Bombi, EVP global strategy director; Robin Bardolia, Dan Cohn, SVPs, group strategy directors; Rosalind Mowitt, sr. strategist; Danielle Johnsen-Karr, VP, social strategy director; Kristen Levy, social strategist. Post Craft New York Matthew Ranson, editor; Paloma Bido, producer, video postproduction; Gerard McConville, sr. audio editor/mixer; Bianca Muccia, post producer. Production Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Mino Jarjoura, Caleb Dewart, exec producers; Par Ekberg, DP; Tiffany Persons, casting director. Music JSM Joel Simon, CCO/CEO/co-composer; Jeff Fiorello, VP, executive producer; Jonathan Russel, co-composer; Norman Felker, Andrew Manning, producers. Editorial No6 Jason MacDonald, editor; Patrick Saxer, assistant editor; Cornia Dennison, exec producer; Weston Ver Steeg, producer; John Shea, Flame artist; David Gerber, graphics; Jamie Lynn Perritt, producer.