McCann NY, Director Ian Ruschel Take Skiing Sojourn To New Heights For Trojena
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Robert Goldrich2844 views
This spot promotes Trojena, a new global destination for mountain tourism situated in NEOM, Saudi Arabia. Front and center in this piece from McCann New York is NEOM’s wondrous outdoor skiing for professionals and amateurs alike. The community offers adventure, ski runs of various difficulties (including the uphill sojourn depicted in this spot), breathtaking views (NEOM mountain ranges, golden desert sand dunes, blue waters of the Red Sea) and a model for environmentally sustainable tourism.
This journey to new heights was directed by Ian Ruschel of JOY Films.
Client Trojena/NEOM Agency McCann NY Sean Bryan, Tom Murphy, co-chief creative officers, North America; Pierre Lipton, Shayne Millington, co-chief creative officers, NY; Rafael Segri, Kiko Mattoso, VPs/creative directors; Eduardo Quadra, art director; Paul Wood, copywriter; Aaron Kovan, EVP, chief production officer, North America; John Hilmer, executive producer; Erica Yahr, chief strategy officer, NY; Whitney Alexander, VP, strategy director social & mobile. Production JOY Films Ian Ruschel, director; Ali Azarmi, managing director; Nima Safari, Andreea Gurbina, post producers. Editorial NO6 Chris Van Dyke, editor. VFX Mathematic Emeric Samier, Fred Brandon, lead artists. Graphics Landor/JOY Films Music KOM Phil Kay, composer. Audio Post Heard City Dan Flosdorf, engineer.