Thursday, April 26, 2018
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McCann NY, Director Mark Albiston "Go Finding" For HomeGoods

By

Robert Goldrich
Thursday, Mar. 15, 2018

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In this spot directed by Mark Albiston of The Sweet Shop for McCann New York, a woman goes from one far flung locale to the next, making various discoveries of objects, artifacts and art. We then see she has a shopping cart and her global expedition turns out to be at a HomeGoods store.

HomeGoods is an off-price retailer offering value on a selection of quality home fashions from around the world--every day.  Unlike traditional retailers, HomeGoods has an ever-changing selection of merchandise--each store is different and the assortment in each store is different every time you walk in.  So you never know what you’ll find.

The tagline for HomeGoods is simply, “You Don’t Go Shopping. You Go Finding.”

Credits

Client HomeGoods Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Eric Wendel, Lauren McCrindle, Jason Ashlock, Dom Baccollo, creative directors; Nathy Aviram, chief production officer; Kathy Love, executive producer; Sara Ward, sr. producer; Eric Johnson, exec integrated music director; Dan Gross, music supervisor & producer. Production The Sweet Shop Mark Albiston, director; Laura Macauley Thoel, managing director/exec producer; Carolyn Pedrossian, bidding producer; Fiona King, managing director (New Zealand); Ben Dailey, exec producer (New Zealand); Andy Mauger, line producer. Editorial Final Cut Edit Paul Zucker, editor; Sophie Solomon, assistant (NY); Zoe Schack, assistant (L.A.); Sarah Roebuck, exec producer (NY); Suzy Ramirez, exec producer (LA); Penny Ensley, head of production/producer. Postproduction Significant Others Dirk Greene, creative director; Betty Cameron, Flame artist; Alek Rost, producer.

Category of ScreenWork: 

560x349

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640x390

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853x510

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1280x750

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