Friday, January 18, 2019
You are here:

McCann NY, Director Nanette Burstein Team On "She Can STEM" Campaign For Ad Council

By

Robert Goldrich
Monday, Sep. 10, 2018

1434 views

Log in or register now!

To encourage girls to pursue their interests in science, technology, engineering and math (STEM), the Ad Council convened an unprecedented coalition of partners, including GE, Google, IBM, Microsoft and Verizon, to launch She Can STEM. 

Women make up half of the total college-educated workforce in the U.S., but they hold only 25 percent of STEM jobs, according to the U.S. Department of Commerce. Research from the National Science Foundation shows that while approximately 66 percent of girls are interested in science in fourth grade, many lose interest in STEM as early as middle school, and this path continues through high school and college, ultimately leading to an underrepresentation of women in STEM careers.

This national public service campaign from McCann NY includes television, digital, social and print creative content that showcases the achievements of seven female STEM role models to reinforce the idea that STEM is cool, creative and inspiring to get more girls interested and involved. 

In this ScreenWork entry, Bonnie Ross, head of the Halo Game Studio at Microsoft, meets and inspires a group of girls. The “She Can STEM” package of PSAs was directed by Nanette Burstein of Hungry Man. Other STEM role models in the campaign include: Lisa Seacat DeLuca, distinguished engineer at IBM; Tiera Fletcher, structural analysis engineer at Boeing; Maya Gupta, research scientist at Google; Danielle Merfeld, chief technology officer at GE Renewable Energy; Nicki Palmer, chief network engineering officer at Veriaon; and Lucianne Walkowicz, astronomer at the Adler Planetarium.

Credits

Client The Advertising Council Agency McCann New York Sean Bryan, chief creative officer; Pierre Lipton, EVP, global creative director; Holly Hessler, SVP, group creative director; Lucas Crigler, Hope Nardini, associate creative directors; Jordan Nerison, Christina Hillman, Yung Lee, designers; Nel Sparkman, Zeynep Gungor, jr. designers; Sean Flanigan, digital producer; Mila Mitova, sr. art director; Elina Rudkovskaya, sr. copywriter; Carolyn Johnson, SVP, head of integrated production; Rebecca Magner, producer; Kelly Ramsey, sr. art producer. Production Hungry Man Nanette Burstein, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, producer/director of sales; Mina Jarjoura, exec producer; Julianne Maloney, producer. Editorial Union Editorial NY Sloane Klevin, Christopher Huth, Ryan Stacom, Adriana Machado, editors; Caryn Maclean, exec producer; Lauren Hafner Sheehan, post producer; Kirk Balden, Flame artist. Color Color Collective Alex Bickle, colorist. Music Position Music and Score a Score Audio Post Sonic Union Brian Goodheart, mix engineer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77676/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77676/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77676/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77676/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jan. 17, 2019

The Directors Bureau has signed director Emmanuel Adjei for commercials...

Thursday, Jan. 17, 2019

The American Society of Cinematographers (ASC) has named Oscar®-winner...

Thursday, Jan. 17, 2019

John Mathieson, BSC is no stranger to the Oscars, having earned Best...

Thursday, Jan. 17, 2019

Production house kaboom has added director James Lovick to its roster,...

Thursday, Jan. 17, 2019

Innocean USA has promoted Barney Goldberg and Bob Rayburn to executive...

Thursday, Jan. 17, 2019

On-location filming in Greater Los Angeles rose 5 percent in the fourth...

Recent SPW Releases

Thursday, Jan. 17, 2019

As entertainment industry luminaries prepare to swarm Park City for the...

Thursday, Jan. 17, 2019

The American Society of Cinematographers (ASC) announces Oscar ® -winner...

Thursday, Jan. 17, 2019

Details, speakers and the Keynote for HPA TR-X (Tech Retreat Extra) have...

Wednesday, Jan. 16, 2019

Looking to launch its innovative new streaming app, Sinclair Broadcast...

Wednesday, Jan. 16, 2019

Alkemy X has added veteran producer and development executive, Glen Freyer...

MySHOOT Profiles


Director, Editor
Stewart Cohen / SCPictures
Director
Hari Sama
Director

MySHOOT Company Profiles

Top