McCann NY, Kevin Bacon Get Social By Staying At Home


Robert Goldrich
Wednesday, Mar. 25, 2020


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McCann NY launched this initiative with Kevin Bacon to promote doing for and connecting with others by staying at home during the coronavirus pandemic. 

The idea was simple. Bacon, the man famous for being six degrees from everyone, asked people to post an image or video to their social channels of themselves at home holding up the name of a person they want to keep safe. The response was overwhelming, with thousands of posts from around the world spreading the message of staying at home.

This recap video captures the connective power of this timely, important lesson promoting social distancing.


Agency McCann New York

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