McCann, Tel Aviv Democratizes Design For Ikea, Wins Cannes Lions Health & Wellness Grand Prix

By

Robert Goldrich
Monday, Jun. 17, 2019

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Winning the Cannes Lions Health & Wellness Grand Prix was Ikea’s “ThisAbles” initiative from McCann, Tel Aviv.

This film outlines the progressive "Democratize Design" approach whereby the furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.

Custom special-needs furniture is generally twice as expensive as regular furniture. Ikea Israel launched a line of add-ons free of charge that are available in-store and downloadable via 3D printer--like larger sized couch legs that help people to more easily lift themselves off the couch, and a special handle that allows a wardrobe closet to be more easily opened and closed.

Credits

Client Ikea Israel Agency McCann, Tel Aviv

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