Merkley + Partners, Director Rachel McDonald "Rewrite The Story" For "Cinderella," Mercedes-Benz


Robert Goldrich
Wednesday, Aug. 11, 2021


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Inspired by the upcoming Amazon Prime film Cinderella, Mercedes-Benz recently collaborated with agency Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a television commercial which aims to encourage women to rewrite the roles they were told to have in the world.

Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind Cinderella who are breaking the mold and leaving their mark. The commercial, "Rewrite the Story," stars Camila Cabello, Cinderella director and writer Kay Cannon and producer Shannon McIntosh and highlights the collaboration of strong, inspirational women who are shattering the glass ceiling.


Client Mercedes-Benz Agency Merkley + Partners Alex Gellert, CEO/partner; Andy Hirsch, chief creative officer; Max Godsil, creative group head; Gabi Hastings, creative director; Gary Grossman, director of broadcast production; Alex Kobak, sr. producer; Bev Don, director art production; Kristin Palmeri, art producer. Production Biscuit Filmworks Rachel McDonald, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Maury Strong, producer; Sean Moody, head of production; Chris Blauvelt, DP; Deborah Evans, production designer. Editorial Rock Paper Scissors Lauren Dellara, editor; Eve Kornblum, exec producer. Brand Experience Marketing Engine Shop Chris Handy, CEO; Jimmy Cundiff, EVP; Lindsay Abken, sr. graphic designer.

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