Michelob Ultra Pure Gold's Super Bowl Spot Seeks To Stir The Senses

This Super Bowl for Michelob Ultra Pure Gold aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The spot also features breathtaking images of nature and the great outdoors.

Kravitz is using techniques for autonomous sensory meridian response, or ASMR. It is described as a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back

Agency is FCB Chicago.