Microsoft, McCann Celebrate Every Teacher As "Teacher of the Year" In Latest Teams Ad

By

Robert Goldrich
Friday, Nov. 13, 2020

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Microsoft and McCann have partnered to recognize educators and the heroic contributions they are making during the COVID-19 pandemic. Many, leveraging Microsoft Teams, are singing, dancing and using every tool they can to keep students motivated and engaged during challenging circumstances. To celebrate their efforts and say thank you, Microsoft captured real classes taught via Teams in this commercial which gives an inside look into how educators are going above and beyond to keep kids engaged with their learning. It’s proof that this year, every teacher is teacher of the year.

With Microsoft Teams, Microsoft is supporting educators, students and caregivers, all while keeping them safe and secure online. Additionally, Microsoft is hosting webinars and trainings, sharing resources, and giving schools free access to Microsoft 365—ensuring educators have everything they need for full classroom collaboration and remote learning through Teams. 

“There are so many heroes during this challenging pandemic, but one group who will have a lasting impact on the future are our teachers. We want to do everything we can to help them be productive and effective—and have some fun along the way—via Microsoft Teams. Here’s to our teachers,” said Kathleen Hall, chief brand officer, Microsoft.

The spot will run in the NFL Sunday Night Football Game on TV November 15 and across Microsoft social channels beginning November 16.

Credits

Client Microsoft Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Shayne Millington, Piper Hickman, EVPs, global executive creative directors; Nick Ciomperlik, Ricardo Munoz, associate creative directors; Mikey Bready, jr. art director; Enoch Lui, jr. copywriter; David Cliff, director of creative technology; Nathy Aviram, chief production officer; Mel Senecal, VP, executive producer; Katie Byoko, sr. producer; Morgan Edstrom,  producer;  Eric Johnson (aka DJ Bunny), SVP, executive music producer; Dan Gross, music producer; Caroline Sollmann, art producer; Ash Farr, EVP, global director of strategy & research; Jordan Berger, strategy director; Carra So, associate strategist. Postproduction Craft Karen Hennegan, director, video postproduction; Luke Graziano, Jose Gerardi, editors; John Gerardi, assistant editor; Andrew Aldridge, colorist; Erin D’Avella, 2D graphics artist; Gerard McConville, audio engineer; Bianca Muccia, audio producer. Licensing Catch and Release Kerri Helliwell, project manager; Ross Dabrow, account director.

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