The Mill, Climate Reality Project Team To Get Out The Vote
The Mill has teamed up with TBWA\Chiat\Day NY, TBWA\Chiat\Day LA, MAL\FOR GOOD and the Climate Reality Project for a new campaign driving awareness on the importance of voting.
Spearheaded by Al Gore, The Climate Reality Project is a community of people committed to turning awareness into action that can save our planet’s species and natural resources.
The campaign stars a photo-real penguin named “Earth” (voiced by social media influencer Liza Koshy) and follows the character through her run for Congress. Throughout her campaign for office, she gives motivational speeches that encourage people to “Vote for Earth.”
“Earth” was brought to life by The Mill, using an innovative new, interactive animation system named Mill Mascot. The award-winning system enabled “Earth” to be digitally puppeteered live on-set using hand gestures, motion sensors and game engine technology, reducing weeks of animation to a single shoot day.
Client The Climate Reality Project Agency TBWA\Chiat\Day New York John Doris, head of production; Marisa Bursteen, sr. producer; Sara Haroldson, producer; Chris Beresford-Hill, chief creative officer; Angelo Maia, Ricardo Franco, associate creative directors; Marie Strycharz, Laura Vancil, creatives. Agency MAL FOR GOOD LA Duncan Milner, group creative director. Production Mill+ Jeff Dates, director; Ian Bearce, exec producer; Tia Perkins, producer. VFX The Mill Katie Kolombatovich, producer; Xuan Seifert, Damian Kwiatkowski, technical artists; Jeff Robins, Kevan Lee, Krissy Nordella, 2D artists; Ryan Federman, Shihan Barbee, 3D artists. (Toolbox: Mill Mascot)